How To Piss off Campus Security
This
probably
wasn't a good promo idea, all things considered. I have a new track called
"Toxic to the Good Times" [ MP3 here ]. For
the single of the songs that we mailed to college radio, I thought I'd package
it as a "Pharmaceutical Product" - complete with a weirdly labeled
CD, a pharmaceutical looking shipping box from "Instar Pharmaceutical Corporation",
and an actual unmarked pill rattling around in the spine of the CD case (see
photo). The pill was vitamin B12, carefully selected to look as
generic / 'could be anything' as possible. Of course, 'anything' includes
rat poison, LSD, anthrax, etc. to the the careful person...
Just
to top things off, I included surreal questionnaire - click
here to view.
College radio DJs being what they are, we got a few emails saying "Dude,
I ate that pill and now I'm FREAKING OUT"! [ Yes, they claimed
they ate the damned thing. Note To World: don't eat things strangers
send you in the mail. Even if it's from me, OK? OK. ]
And, we got a couple of intensely serious / seriously intense calls from campus security folks, who were wondering just what we'd sent to their protect-ees. A few spins, and a few new listeners... and a shitload of stress.
Next time our promo techniques will include less 'Art', More 'Hot Chicks'.
